Gorenje has been a familiar brand name involved in all three Men’s EHF EURO events since 2018. The successful appliance brand, part of Hisense Europe’s portfolio, has strengthened its strong engagement in European handball in May 2023 by becoming an Official Partner for the next four EHF EURO events: both the Men’s and Women’s EHF EUROs in 2024 and 2026.

Building on the success of the men’s events, Gorenje has now for the first time entered the sponsorship line-up for the women’s editions in 2024 and 2026 on a long-term agreement, brokered by the European Handball Federation’s exclusive media and marketing partner, Infront Sports & Media.

For the upcoming Men’s EHF EURO 2024, which takes place in Germany on 10-28 January, Gorenje has upgraded its sponsorship package, receiving a pool of visible and digital rights, which includes the presentation of the Top 5 Goals clips and the official EHF EURO in-app match predictor. Also, Gorenje has the option to run half-time activities, while the brand will continue its successful #simplyfans sponsorship communication platform, which has been running in European handball and football since 2017.

“We are delighted to prolong our long-term cooperation with Gorenje for the upcoming four EHF EUROs. Over the past years, we have created a strong partnership enabling Gorenje to activate its sponsorship on a global scale and enjoy the benefits of the biggest European handball competition,” said Martin Hausleitner, EHF Secretary General.

“It makes us proud that the fruitful partnership resulted in Gorenje becoming an Official Partner for the Women’s EHF EURO in 2024 and 2026, marking another step forward in the development of women’s game.”

Alenka Potočnik Anžič, Marketing Director Hisense Europe, underlines the “superior return on investment” and an “impressive increase in media exposure” Gorenje has gained from its sponsorship of top-class European handball.

“The decision to prolong our partnership was therefore self-evident. By becoming the Official Partner of Men’s and Women’s EHF EUROs in 2024 and 2026 we will further strive to increase Gorenje brand awareness and strengthen our (leading) position in key European markets,” Potočnik Anžič said.

“Continuously increasing handball media audience is offering the Gorenje brand a great platform to engage with our consumers. I am extremely proud that for the first time, we are entering also the field of women’s handball. Our commitment to supporting gender equality is an important building block of our ESG strategy and I am happy we are bringing it also to the level of sports sponsorships.”